Branding Guidelines

Official guidelines for using the UniBio Intelligence brand assets.

Logo

Primary Logo
Use on light backgrounds
UniBio Intelligence Logo
Inverse Logo
Use on dark backgrounds
UniBio Intelligence Logo

Logo Usage Guidelines

  • Always maintain clear space around the logo equal to the height of the "U" in the logo.
  • Do not alter the colors, proportions, or elements of the logo.
  • Do not place the logo on busy backgrounds that reduce legibility.
  • The minimum size for digital use is 40px in height.
  • Always use the provided logo files; do not recreate or modify the logo.

Color Palette

Teal

#6DD3CE

Primary brand color

Green

#C8E9A0

Secondary brand color

Peach

#F7A278

Accent color

Burgundy

#A13D63

Accent color

Brown

#351E29

Dark accent color

Typography

Primary Font: Inter

Heading 1

Inter Bold, 36px/40px

Heading 2

Inter Bold, 30px/36px

Heading 3

Inter Bold, 24px/30px

Heading 4

Inter Bold, 20px/28px

Body Text

Inter Regular, 16px/24px

Small Text

Inter Regular, 14px/20px

Imagery

Our imagery style reflects our brand values of truth, innovation, and human-AI collaboration. When selecting or creating images for UniBio Intelligence:

Do

  • Use clean, modern imagery with a focus on human-AI collaboration
  • Incorporate our brand colors when possible
  • Show diverse representation of people
  • Use high-quality, professional photography and illustrations
  • Ensure images convey trust, accuracy, and innovation

Don't

  • Use clichéd stock photography
  • Use low-resolution or pixelated images
  • Use images that perpetuate stereotypes
  • Use overly complex or busy backgrounds
  • Use imagery that conflicts with our brand values

Voice and Tone

Our brand voice is:

Authoritative but Approachable

We communicate with confidence and expertise, but always in a way that's accessible and welcoming to our audience.

Precise and Clear

We value accuracy and clarity in our communication, avoiding jargon when possible and explaining complex concepts in straightforward terms.

Honest and Transparent

We're committed to truthfulness in all our communications, acknowledging limitations and being transparent about capabilities.

Forward-Thinking

Our communication reflects our innovative approach and vision for the future of AI, while remaining grounded in practical reality.