Branding Guidelines

Official guidelines for using the UniBio Intelligence brand assets.

Logo

Primary Logo
Use on light backgrounds
UniBio Intelligence logo
Inverse Logo
Use on dark backgrounds
UniBio Intelligence logo

Logo Usage Guidelines

  • Always maintain clear space around the logo equal to the height of the "U" in the logo.
  • Do not alter the colors, proportions, or elements of the logo.
  • Do not place the logo on busy backgrounds that reduce legibility.
  • The minimum size for digital use is 40px in height.
  • Always use the provided logo files; do not recreate or modify the logo.

Color Palette

Teal

#6DD3CE

Primary brand color

Green

#C8E9A0

Secondary brand color

Peach

#F7A278

Accent color

Burgundy

#A13D63

Accent color

Brown

#351E29

Dark accent color

Typography

Display: Fraunces

Biologics modeling

Use for page titles and major section headings.

Text: DM Sans

Clear scientific interfaces need readable body copy.

Use for navigation, body copy, labels, buttons, and data descriptions.

Imagery

Prefer real product captures, scientific diagrams, model outputs, and research imagery. When selecting or creating images for UniBio Intelligence:

Do

  • Show the actual model, tool, dataset, or scientific result
  • Incorporate our brand colors when possible
  • Use legible labels and enough context to understand the result
  • Use high-resolution product captures, photography, and illustrations
  • Write specific, descriptive alternative text

Don't

  • Use clichéd stock photography
  • Use abstract decoration when a real scientific artifact is available
  • Use low-resolution or pixelated images
  • Use overly complex or busy backgrounds
  • Crop away labels or context needed to interpret a result

Voice and Tone

Our brand voice is:

Authoritative but Approachable

We communicate with confidence and expertise, but always in a way that's accessible and welcoming to our audience.

Precise and Clear

We value accuracy and clarity in our communication, avoiding jargon when possible and explaining complex concepts in straightforward terms.

Specific and Grounded

Name the model, tool, dataset, result, and limitation. Prefer a concrete fact or product artifact over a broad claim.

Forward-Thinking

Our communication reflects our innovative approach and vision for the future of AI, while remaining grounded in practical reality.